About Us
Extraordinary People. Extraordinary Opportunities.
The Hipsetter Group is a strategic partnership and creative agency that connects exceptional talent, organizations, brands and ideas across culture, science, explorations, and commerce.
We represent retired NASA astronauts, artists and cultural figures - and develop the partnerships, campaigns and programs that bring their expertise and ideas to new audiences.
01
Rare Access
We represent a select roster of retired NASA astronauts and mission specialists alongside artists and cultural figures. We help organizations identify the right talent and create meaningful opportunties around their expertise, stories and ideas.
02
Partnerships That Hold Up
We develop and negotiate brand partnerships, sponsorships, licensing, media and strategic collaborations. We look for the connection that makes sense for everyone involved.
03
Programs, Not Just Appearances
We create and produce national tours, exhibitions, educational initiatives, events, and multi-market programs. We bring together the people, institutions, resources, and partners required to move an idea from concept to execution.
hip·set·ter:
noun
Someone who sees what's next- and often sets the direction before everyone else catches up.
What We Offer
A full spectrum of capabilities.
01
Talent Representation
We manage bookings, appearances, speaking, publishing, licensing, and long-term career strategy for a select roster of astronauts, artists, and experts. We handle negotiation, contracts and logistics so our clients can do the work they're actually there to do.
02
Strategic Partnerships
We identify, develop, structure and negotiate partnerships across sponsorship, media, talent, licensing, and live experiences - fom the first idea to final deal.
03
Brand Strategy & Marketing
We develop positioning, campaigns, brand extensions, audience strategies, experiential marketing, and communications that help organizations stand apart and connect with the right audiences.
04
Tours, Events & Experiences
We create and produce national tours, museum programs, festivals, corporate events, and multi-market experiences - from concept and partner development through production and execution.
05
Institutional & Education Programs
We design programs that connect institutions with schools, universities, museums, and communities. Where appropriate, we build the framework so a successful program can continue, grow, or be adapted in other places.
06
Communications & Content
Media strategy, press, publishing support, executive positioning, and original content for brand and institutional channels.
Who We Work With
We've worked with emerging businesses and leading brands worldwide, from Fortune 500 companies to community-based organizations.
We work with astronauts, musicians, artists, authors, scientists, and exceptional talent - as well as the organizations looking for new ways to connect with them.
Case Studies
Ideas. Partnerships. Results.
Growing & Amplifying a Leading Brand
50th Anniversary of Apollo 12, Kennedy Space Center
Kennedy Space Center sought to showcase the artistic side of space exploration to connect with current customers in a surprising way and to attract a new audience.
Leadership
Marsha Lewis Meyers
President & CEO
Marsha Lewis Meyers is the founder and CEO of The Hipsetter Group. She has over 25 years of experience developing partnerships, marketing strategies, campaigns, and programs with Fortune 500 companies, global brands, cultural institutions, and exceptional talent.
She honed her skills on executive teams at Live Nation, Clear Channel Worldwide and Omnicom Group, working across entertainment, sports, media, sponsorship, marketing, and strategic partnerships.
Meyers has closed more than $200 million in partnerships and built relationships across business, entertainment, science, space, culture and media.
Today, she represents a select roster of retired NASA astronauts and mission specialists and works with artists, experts, brands, and institutions to develop partnerships and programs that create new opportunities and reach new audiences.
Her work includes NASA and space-related initiatives, the Kennedy Space Center, the Kennedy Center for Performing Arts DC, major brands, cultural institutions, national tours, educational programs, and INTERWOVEN - an international arts and science initiative connecting artists, scientists, astronauts, educators, and communities. Meyers has the ability to merge old school thinking with new school ideas.
She holds a Master’s in Strategic Communications from Columbia University.