About Us
Extaordinary People. Extaordinary Opportunites.
We represent retired NASA Astronauts, artists and cultural figures - and we build the partnerships, campaigns and programs that carry their work to the world.
01
Rare Access
We represent a select roster of retired ASA astronauts and mission specialists alongside artists and cultural figures. These are people whose stories carry weight, and whose participation cannot be bought off a shelf.
02
Partnerships That Hold Up
We structure brand partnerships, licensing and campaigns built on genuine alignment rather than borrowed credibility - so the work lasts beyond a single activation
03
Programs, Not Just Appearances
We produce national tours, museum programs, and multi-market campaigns that reach real audiences in real places. Our last national program reached students in all fifty states, the District of Columbia and Puerto Rico.
hip·set·ter:
noun
Someone who sees what's next - and often sets the direction before everyone else catches up.
What We Offer
A full spectrum of capabilities.
01
Talent Representation
We manage bookings, appearances, speaking, publishing, licensing, and long-term career strategy for a select roster of astronauts, artists, and experts. We handle negotiation, contracts and logistics so our clients can do the work they're actually there to do.
02
Brand Partnership
We originate, structure and close integrated partnerships across media, sponsorship, IP and likeness licensing, and live experiences - owning the full deal cycle from prospecting through negotiation and close.
03
Tours & Live Programs
We build and produce national tours and multi-venue programs with museums, science centers, festivals , and cultural institutions - venue relationships, scheduling, logistics ,retail, and on-site production.
04
Communications & PR
We develop the strategy and storytelling that help organizations communicate clearly, build credibility, and earn attention - media relations, press strategy, positioning, executive communications, andvthe materials that make a case persuasively.
05
Institutional & Education Programs
We design programs that connect institutions with schools, communities and national audiences - curriculum, participation models, and exhibition pathways built so other partners can run them again.
06
Content & Communications
Media strategy, press, publishing support, and original content for brand and institutional channels.
Who We Work With and When
We’ve worked with emerging businesses and leading brands around the world, from Fortune 500 companies to community based businesses. We help create pathways to success for Astronauts, musicians, artists and thought leaders. We partner with our clients to gain competitive differentiation, forge new paths in the marketplace, and transform audacious goals into reality.
Case Studies
Audacious goals, made reality.
Growing & Amplifying a Leading Brand
50th Anniversary of Apollo 12, Kennedy Space Center
Kennedy Space Center sought to showcase the artistic side of space exploration to connect with current customers in a surprising way and to attract a new audience.
Leadership
Marsha Lewis
President & CEO
Marsha Lewis is the President and CEO of The Hipsetter Group. She has over 25 years of experience working with Fortune 500 companies in developing and implementing strategies to accelerate performance and success. Marsha honed her skills while working on the executive teams at Live Nation, Clear Channel Worldwide and Omnicom Group.
She has the ability to merge old school thinking with new school ideas. Marsha creates programs that satisfy the needs of both conservative boardroom executives and forward thinking, futuristic teams. She earned her Master’s in Strategic Communications from Columbia University.