The Challenge

CapCityKids had a compelling mission and years of experience supporting students experiencing homelessness, but needed a stronger platform to communicate its model and ideas to funders, partners, and broader audiences.

 

What We Did

Rather than simply increase visibility, The Hipsetter Group focused first on substance: documenting the organization's expertise and building a foundation from which it could communicate.

We worked in an embedded leadership capacity across strategy, positioning, communications, and development.

 

Execution

We developed research-based white papers and accompanying materials designed to make the organization's ideas accessible to funders, corporate partners, and civic audiences. We also strengthened the organization's website, digital presence, and the executive leadership's LinkedIn communications.

 

Impact

CapCityKids was left with a complete set of research, positioning, communications, and digital assets to support its continued development and partnerships — a platform for the founders to share best practices for public-private models and replicable program formats.

Learn more at capcitykids.org