CASE STUDY: Antonino's Impossible Dream, Book Launch
Create a buzz and generate sales.
Looking to break through the crowded field of children's book offerings, author Tim McGlen sought help in creating a buzz among his target audience, children ages 4-8 years old and their families, to launch and generate book sales for Antonino's Impossible Dream.
The Hipsetter Group created a launch plan that showcased the pivotal elements of the book: friendship, art and dreams. Consumers submitted photos and notes about friendship and dreams through a social media hashtag campaign. We took over an art museum for a day for the book launch party and created a ticketed event for the entire family featuring fun interactive games, art activities, performances, food and author book signings. The Hipsetter Group secured sponsorships to underwrite a program for the author to give book readings and donate books to the Boys and Girls Club of America and the Nicklaus Hospital for Children in Miami.
Within a few days of its launch, Antonino's Impossible Dream sold out on Amazon.com, on Barnes and Noble and Target. A record breaking crowd attended the launch party for Antonino's Impossible Dream. Miami Dade Public Library System chose the book for STAFF PICK 2019.